The digital analytics consultancy received official recognition from the social media platform for advertising measurement ...

Analytic Edge (a C5i company), a provider of AI-powered marketing analytics solutions, announced that it has been badged as an official TikTok Marketing Partner in the measurement category, with a ...

As generative AI disrupts traditional legal marketing, what can firms do to make sure that their unique expertise is ...

The report flags a growing MMM action gap as firms struggle to turn insights into ROI, citing silos, slow decisions, and ...

No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution ...

Google is doubling down on Data Strength as conversion signals become more critical to bidding, performance, and how ...

Califia Farms CEO explains how a business pivot became a plant-based beverage powerhouse—and why he tells his team to eat ...

IAB Australia has opened speaker submissions for MeasureUp 2026, marking the tenth year of Australia's media measurement and ...

PTR Minerals is beefing up its Rosewood titanium project team, bringing in ex-Iluka metallurgist Victor Bruinsma to head up ...

Corporate Comms at Blue Star, on how shifting media dynamics and unpredictable demand patterns have prompted a rethink of the ...

The “Mix With The Best” effort expands Droga5’s relationship with Molson Coors, which has a strategic partnership with the ...

Questions remain around whether LLM ads can be evaluated with the same rigor as the rest of advertisers’ media plans, writes ...