Can marketers ever be truly satisfied with effectiveness metrics, or is too much data, an obsession with accuracy and ...

The heart of public relations is still very human-centric. Intuition, empathy and creativity remain essential. But when ...

Get your calculators & spreadsheets ready as we're about to hit the hyperdrive on the industry Best of the Best Data ...

Delivering real value to customers is the key to business success. This was the central message of marketing strategist and educator Jerry Yao during Araneta City’s free seminar for its lessees held ...

New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app ...

Learn how to build a smart SEO and PPC budget mix that aligns with your goals, supports performance, and stands up to executive scrutiny.

Now is an excellent time to expand your horizons and target millennials and Generation Z, also known as zoomers.

Barcelona star Lamine Yamal is firmly amongst football’s elite on and off the pitch these days, with sponsors lining up to feature him in marketing campaigns, and celebrities delighted to mix with ...

Is getting smacked in the face with a slice of pizza a good marketing strategy? Last week, a video in which Badshah is ...

Cheniere Energy Partners has one expansion planned at its Sabine Pass facility, Stage V. Should it be fully realized, volumes produced would increase from 30 million metric tons per year to 50 mmt/y.

At a time when most new-age brands are rushing to maximise performance marketing spends, NxtQuantum Technologies is taking a ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.