Can marketers ever be truly satisfied with effectiveness metrics, or is too much data, an obsession with accuracy and ...

The heart of public relations is still very human-centric. Intuition, empathy and creativity remain essential. But when ...

Get your calculators & spreadsheets ready as we're about to hit the hyperdrive on the industry Best of the Best Data ...

Barcelona star Lamine Yamal is firmly amongst football’s elite on and off the pitch these days, with sponsors lining up to feature him in marketing campaigns, and celebrities delighted to mix with ...

Is getting smacked in the face with a slice of pizza a good marketing strategy? Last week, a video in which Badshah is ...

Cheniere Energy Partners has one expansion planned at its Sabine Pass facility, Stage V. Should it be fully realized, volumes produced would increase from 30 million metric tons per year to 50 mmt/y.

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

Sojern, the leading marketing platform built for hospitality, is joining forces with PubMatic, an independent technology ...

Uba emphasized the expanded role of IP collaborations, confirming "7 to 8 IP collaborations lined up for fiscal 2026, which...is a record for us." The new marketing role and establishment of an IP ...

Chipotle's digital investments have seen the firm build a loyalty program 40 million members deep in just five years, with online sales of $1.1 million per store in 2024 outpacing total unit sales at ...

With summer in full flow, ice-cream parlours and dessert cafés will be looking to take advantage of peak consumer demand for ...

The investment banking arm of TD Bank believes that the market cap of JPMorgan will soar to $1 trillion as it leverages ...