Retail Dive9d
J.C. Penney, Brooks Brothers operator join forces as ‘Catalyst Brands’
The new entity features other labels owned by Authentic Brands Group and run by Sparc Group. Investors include Shein and mall ...
Retail Dive11d
J.C. Penney hires agency Mischief, seeking bigger creative swings
Disruptor shop Mischief is tasked with developing a new creative platform and delivering bold marketing for the department ...
USA TODAY on MSN9d
JCPenney merges with Forever 21's parent company Sparc Group to create new entity
Sparc Group, the parent company of Forever 21 and Aéropostale, announced it merged with JCPenney to create a new company ...
Department store JCPenney merges with Sparc Group
The department store chain is teaming up with the Sparc Group in an all-equity merger to form Catalyst Brands, the Wall ...
Marketing Dive13d
JCPenney hires agency Mischief, seeking bigger creative swings
store renovations and loyalty. The self-funded refresh has yet to deliver the desired results. The J.C. Penney Company, which uses the brand name JCPenney in marketing and advertising materials, saw ...
AZ Central9d
JCPenney merges with Forever 21's parent company Sparc Group to create new entity
The company then licensed it to Sparc to run through a fleet of around 500 stores, some of which were leased by Simon Property, the outlet said. JCPenney filed for bankruptcy protection in 2020 ...