Guerrilla marketing is a creative marketing strategy that is designed to promote a product or service in a highly engaging, memorable, and surprising way, typically on a low budget. So ...

SEATTLE - The Seattle Kraken have wrapped their tentacles around the city in a new guerrilla-style marketing campaign. The ...

When the classic strategies aren’t delivering, you send in the guerrillas. They’re the extra-special forces – the ones that implement killer strategies to turn the tide and defeat the enemy.

The benefits could be significant though. “It signals that Swiggy has established itself as a brand with a competitive edge,” ...

If you’re a Dodgers fan, the final score of Game 2 of the National League Championship Series wasn’t the only thing of ...

This month sees the launch of a heavyweight integrated awareness campaign called THIS IS A SIGN by Breast Cancer Ireland to ...

TurboLearn AI allows students to record lectures to generate AI summaries, flashcards and quizzes, as well as receive ...

Crumbl CEO Jason McGowan says the US cookie brand discovered the unsanctioned pop-up the same way as the rest of us: through ...

Following their first single release in years, The Cure have shared the second song from their upcoming album as well as the official tracklist.

Are you a print subscriber? Activate your account. By Parker Herren - 4 hours 5 min ago By Ad Age and Creativity Staff - 4 hours 41 min ago By Ad Age Studio 30 - 6 hours 40 min ago By Tim Nudd - 7 ...