Fashion ecommerce giant Myntra has seen its Gen Z gross merchandise value (GMV) grow by more than 2x over the past year ...

More than three-quarters of Gen Z consumers like to purchase clothing in a physical store, but e-commerce is also a powerful ...

We spoke with fashion experts Maya Penn and Sara Walker to unpack how younger generations, notably Gen Z, are leading the ...

The Holiday Amex Trendex highlights key consumer behaviors as shoppers plan gifting and festive events for the season ahead.

Millennials have been left feeling 'concerned' after Gen Z appear to cancel a once extremely popular beauty trend.

Gen-Z considers fashion as a canvas of self-expression. They are significantly influenced by digital platforms and ...

Before we get into the how let's quickly address the what. Gen Z fashion is all about experimentation, inclusivity, and embracing individuality. It rejects the idea of one-size-fits-all trends and ...

NEW DELHI: Gen Z shoppers are keeping fashion retailers on their toes ... They are also heavily influenced by social-media trends, meaning retailers must respond quickly. Interestingly, though ...

I hadn’t thought of Coach at that time as a brand that would appeal to me,” she says about spotting the bag in 2021. “Coach, ...

In a recent survey, Gen Z shoppers expressed the highest rate of approval for personalised marketing. AI enables businesses ...

With trends evolving every month, it's the perfect moment to refresh your wardrobe and embrace what's making waves right now ...