How did the unisex look of the Gap clothes in the “Commingle” series reference those conversations? We were 19- or 20-year-old art school students studying with Hans Haacke, ...

Gap is the latest retailer to launch an NFT collection, which includes $415 tokens that come with a physical hoodie and digital art. The retailer is partnering with artist Brandon Sines, creator ...

Now the clothing company can’t seem to pull itself out. Gap Inc., the San Francisco retailer that defined 1990s buttoned-down khaki culture, has suffered five straight quarters of falling sales ...

David Fincher Wants You to ‘Dress Normal’ With Gap Clothing ... The series of black-and-white Gap commercials aim to convince today’s youth that a simple outfit is better than anything too ...

More than that, Gap’s ads were excellent at communicating the essence of its brand—affordable clothing that were wardrobe staples, with fresh designs. Its ads were simple but joyful.