Forget FOMO, It’s FOBO That’s Killing Your Sales
Everyone in marketing and sales knows what FOMO is… Fear of Missing Out. FOBO is far less known, but it can have a ...
AFAQS1d
Info Edge’s Group CMO on staying relevant in a FOMO-driven world
Sumeet Singh, Group CMO at Info Edge India, on using humour, cultural trends, and smart activations to craft engaging ...
Bizcommunity.com on MSN10d
Fear or FOMO? Kantar reveals how marketers can unleash GenAI's potential
Kantar, the world's leading marketing data and analytics company, reveals that the majority of marketers feel unprepared for ...
Yahoo Finance10d
Fear or FOMO? Kantar reveals how marketers can unleash GenAI's potential
The findings come from GenAI for marketing: Fear or FOMO, an in-depth qualitative study based on interviews with more than 50 marketing and capability leaders around the world. The research ...
business-review.eu2d
Marketing leaders still feel unprepared for GenAI
FutureofWork - Most marketing leaders still feel unprepared for implementing generative artificial intelligence (GenAI), ...
Target’s (TGT) Stock Woes Present Investor FOMO Opportunity
Big-box retailer Target (TGT) is courting severe heat. Following news that a pension fund had filed a class action lawsuit ...
Bizcommunity15d
GenAI in marketing: Fear or FOMO?
New report from Kantar reveals how marketers can unleash GenAI’s potential. A new report from Kantar, GenAI for marketing: Fear or FOMO, reveals that the majority of marketers feel unprepared ...
The Drum15d
Conquering fear & FOMO: how marketers can bridge the GenAI readiness gap
Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Ready or not, here AI come… but with a growing gap between potential and readiness ...