How can marketers turn GenAI into the ultimate teammate?
The industry is caught between fear and FOMO when it comes to GenAI. Will it steal your job, or make you the best you’ve ever been? Kantar advises marketers how to make AI work for them, at The Drum’s ...
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Info Edge’s Group CMO on staying relevant in a FOMO-driven world
Sumeet Singh, Group CMO at Info Edge India, on using humour, cultural trends, and smart activations to craft engaging ...
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Marketing leaders still feel unprepared for GenAI
FutureofWork - Most marketing leaders still feel unprepared for implementing generative artificial intelligence (GenAI), ...
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The Rise of Cosmetic Surgery in the Social Media Era
Social media’s perpetuation of unrealistic beauty standards fuels cosmetic surgeries. Discover the psychological impact of ...
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Fear of Missing Out (FOMO) and Its Connection with Endless Scrolling
The average person spends 4 hours and 37 minutes on their phone daily—that’s over one full day per week or six days per month ...
Target’s (TGT) Stock Woes Present Investor FOMO Opportunity
Big-box retailer Target (TGT) is courting severe heat. Following news that a pension fund had filed a class action lawsuit ...
Forget FOMO, It’s FOBO That’s Killing Your Sales
Everyone in marketing and sales knows what FOMO is… Fear of Missing Out. FOBO is far less known, but it can have a ...