Advertisement. Article continues below this ad. But rather than being ecstatic, as you anticipated, ... Because FOMO involves anxiety about future social belonging, ...

The rise of influencer culture and targeted advertising have created an ecosystem where purchases are influenced more by social comparison than necessity, driving the fear of missing out, aka FOMO.

The spot is joined by still ads which use AI to embed an individual’s face into movie posters, with a view to ‘rescuing’ them from FOMO. The campaign also coincides with a strategic shift for the ...

FOMO Thought #3: “I’m a loser.” ... For instance, look out for countdown timers with online shopping, promos that offer “exclusive access,” or ads that promise you won’t miss out.

Actress Priyanka Chopra suffered from FOMO as her family hosted a special screening of her upcoming film Heads of State in ...