Our picks for the best new toys of 2024 include picks from standbys like LEGO and Barbie in addition to new releases from Ms.

Link Squad™ is a brand new ‘toy band’ range from Fisher-Price that helps your baby and toddler learn as they play.

When curators at the National Toy Hall of Fame learned last fall that the Fisher-Price Corn Popper had been voted in as part of the class of 2023, they knew they had some serious wo ...

Headquartered in El Segundo, CA, Mattel Inc. is the world’s largest manufacturer of toys. The company’s products are sold ... Canada and New Zealand through the Mattel Girls & Boys Brands, ...

Toddlers are in control of all the exciting railway action with the Thomas & Friends My First Train Table™ from Fisher-Price.

And the red flags parents should watch out for while shoppingBy “Isn’t the DockATot not safe for sleeping?” a friend with a ...

Keep scrolling to see the full list of 2025 TOTY Finalists, and visit ToyAwards.org to vote for your favorites. All of the ...

From a doll hidden behind a magic mirror to a sound-sensing robot, to dozens of toys that innovate beloved play patterns, the 2025 Toy of the Year® (TOTY®) Award finalists, announced today by The Toy ...