Link Squad™ is a brand new ‘toy band’ range from Fisher-Price that helps your baby and toddler learn as they play.

Designed to spark joy and learning in kids, sets allow parents to enjoy imaginative ... Sodor Railway action with Thomas & ...

When curators at the National Toy Hall of Fame learned last fall that the Fisher-Price Corn Popper had been voted in as part of the class of 2023, they knew they had some serious wo ...

When curators at the National Toy Hall of Fame learned last fall that the Fisher-Price Corn Popper had been voted in as ...

Better not shout, better not pout! Pull out your cutest matching family PJs and cheerful Advent Calendars, because before you know it, it will be time to start shopping for Christmas toys, too!

Mattel’s Barbie brand to release ‘My Barbie™ Story’, a new illustrated book celebrating the brand’s legacy as it commemorates ...

designs and sells children’s entertainment products. The company’s brands include Care Bears, Tonka, Lite Brite, K’nex, ...

Our kid toy testers and parenting experts selected the best STEM toys for 5-year-old tech-loving kids, including coding kits, ...

Keep scrolling to see the full list of 2025 TOTY Finalists, and visit ToyAwards.org to vote for your favorites. All of the ...

Teach kids to recognize and name their feelings — while having fun — with toys that show them different facial expressions.

From a doll hidden behind a magic mirror to a sound-sensing robot, to dozens of toys that innovate beloved play patterns, the 2025 Toy of the Year® (TOTY®) Award finalists, announced today by The Toy ...

Children too young to know words like "impossible" and "improbable" nonetheless understand how possibility works, finds new ...