Bizcommunity19h
Assegai Awards 2024: Celebrating South Africa’s finest in integrated and direct marketing
The awards ceremony highlighted the best in South African marketing talent and creativity, acknowledging outstanding ...
Proposal for Opt-out Registry to combat intrusive marketing calls
Direct marketers must be registered and should ensure that when contacting any consumer for direct marketing, they do not ...
Fort Worth Star-Telegram1d
Bluewater Strengthens Creative Powerhouse With Acquisition of Philadelphia-Based ShadowBox Pictures, LLC
CLEARWATER, FL / ACCESSWIRE / November 14, 2024 / Bluewater, the fully converged, direct marketing, creative, production and ...
The Rise Of A New Creative Model: A Post-Digital Imperative For CMOs
Major brands like Coca-Cola, Unilever and Procter & Gamble have shifted from a single agency of record to a flexible model ...
Marketing5d
Effective Direct Response Marketing: One-Shot vs. Campaign
If you're like the vast majority of online businesses that don't have hundreds of millions of dollars to spend on brand- and image-based advertising, you should be using, if you're not already, a ...
How retailers change ordering strategy when a supplier starts its own direct channel
When establishing a direct channel to end-consumers, suppliers can take an informed, segmented approach to avoid backlash from their retailer partners.
ClearPoint Neuro Announces FDA De Novo Marketing Authorization of SmartFlow Cannula for Direct Delivery of Gene Therapy to the Brain
Modifying Treatment for AADC Deficiency in the United States SOLANA BEACH, CA / ACCESSWIRE / November 13, 2024 / ...
policymed.com21h
Updates from FDA’s Office of Prescription Drug Promotion: Standards for Direct-to-Consumer Advertising
In a recent presentation at the 25th Annual Pharmaceutical and Medical Device Ethics and Compliance Congress, Catherine Gray, ...
Direct to consumer companies pivot as consumer habits change
Once a staple in American households, direct to consumer companies like Tupperware and Avon are seeing significant shake ups after filing for bankruptcy.
New FDA rules require TV drug ads to be more clear and direct
The FDA spent more than 15 years crafting the guidelines, which are designed to do away with industry practices that downplay ...
Crain's Chicago Business1d
Chicago Sports Network launches direct-to-consumer streaming
The launch of the streaming service comes as the new network has yet to finalize a carriage agreement with Comcast, the main ...