Dell Apes iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...
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No more XPS: Dell is killing all of its laptop branding
This time around, the company held a full-on keynote with Michael Dell himself, where the firm announced that it's killing ...
Dell overhauls brand portfolio and adds NPU-equipped portables and desktops
New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...
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Dude, you got a Dell, period! RIP XPS, Inspiron, Latitude, Precision
It'll all end in tiers Dell has used the annual CES extravaganza in Las Vegas this week to announce a branding shakeup that ...
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Watch the Samsung CES 2025 keynote live here: AI updates and more
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See ya later Inspiron and XPS: Dell has streamlined its branding down to a very Apple-like Dell, Dell Pro, and Dell Pro Max
Dell becomes the default brand, in the sense that it's designed for "play, school and work", thereby replacing the not-exactly-catchy Inspiron brand of laptops and consumer desktop computers past.
Dell ‘just tore down 40 years of sub-brands’ with its new line of devices
Say goodbye to Inspiron, Latitude, and the rest of Dell’s inscrutable laptop sub-brands. At this year’s CES in Las Vegas, the ...