Dell kills XPS brand

The end of an era: Dell will no longer make XPS computers
Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.
30 years later, XPS is dead. Here’s why Dell is killing its flagship brand
Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?The Latest Tech News, Delivered to Your Inbox
Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy
Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take their place.
XPS, Inspiron & Co.: Dell kicks off its long-established brand names
Inspiron, Latitude, Optiplex, Precision, XPS – These brand names are no longer found on new hardware from Dell. Instead, the focus is on the company name.
Dell killing the XPS name is an unforced error
This year at CES 2025, Dell is announcing a huge rebranding for all of its consumer and commercial PCs. However, while this change is generally a move in the right direction, I think getting rid of the iconic XPS name is an unforced error.
Goodbye, Dell XPS
In a bid to streamline, Dell is dropping some of its most iconic laptop brands. At CES 2025 on Monday, the PC company announced that XPS, Inspiron, and
See ya later Inspiron and XPS: Dell has streamlined its branding down to a very Apple-like Dell, Dell Pro, and Dell Pro Max
Dell's branding has always seemed a bit clumsy to me, and it seems the Texas-based tech giant may agree. It's just announced a branding change that simplifies its core PC product tiers into three main categories—Dell,
Dell kills the XPS brand
The PC manufacturer’s new laptops, desktops, and monitors will have a simplified naming scheme with labels like ‘Pro’ and ‘Max.’
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Review: Dell's XPS 13 2-in-1 Is A Solid Option For Convertible Fans
For anyone in the market for a 2-in-1 laptop, Dell's convertible version of the XPS 13 ought to be on the short list. Debuted last month at CES 2017, it's the first time Dell has released a ...
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Dell just hit reset on the XPS
Well, Dell is actually one of the last companies ... But with the lineup, there’s no longer a “safe” choice. In fact, the XPS 13 2-in-1 and XPS 13 Plus have also been removed from the ...
Dell launches newly rebranded laptops at CES 2025 to replace storied XPS, Inspiron, and other product lines
Dell jettisoned decades of product nomenclature this week at CES 2025 as it introduced a new portfolio of product lines: Dell ...
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Dell XPS 15 2-in-1 review: a thin, powerful hybrid with genuine gaming chops
from a variety of major vendors of the new 2-in-1 XPS 15. Best Black Friday deals Best laptops under £1,000 Best ultraportable laptops Dell XPS 13 vs Dell XPS 15: which of Dell's ...
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The best cheap Dell laptop deals for January 2025
a more powerful machine or a versatile 2-in-1 device, you can find today's best prices across the Inspiron and XPS range. You can quickly jump in and browse the full range of the latest Dell ...
Dell’s ‘Unified Branding’ Is Completely Confusing
The Dell XPS, Latitude, and Precision will now be know as the Dell, Dell Pro, and Dell Pro Max.