In a bid to streamline, Dell is dropping some of its most iconic laptop brands. At CES 2025 on Monday, the PC company ...

Dell has revamped its product naming strategy, introducing categories like Dell, Dell Pro, and Dell Pro Max. This change aims ...

Dell may be making its laptop names boring and unoriginal, but the new Dell Pro 14 Premium is keeping things exciting with ...

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

DELL Technologies is re-branding its personal computers (PCs) in a manner reminiscent of Apple’s naming conventions in an ...

In an attempt to lure consumers “overwhelmed” by choice, Dell has made the landmark decision to retire names such as XPS, ...

Dell follows in the steps of HP which rebranded its whole PC lineup last year. However, devices still had meaningful brand ...

INTEL, which has been fending off mounting competition in notebook processors, says a new range of chips will help enable the longest battery life available in laptops. Read more at The Business Times ...

Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break ...

Dell just announced a whopping seven new laptops from its new Dell Pro range of devices. The standout is the Dell Pro 14 ...

Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?

Follow along with the Gizmodo crew as we take you on a by-the-minute tour of new tech on display at the annual Consumer ...