Across conversations with creative leaders, one theme is consistent: efficiency will be mandatory, but judgement will be ...

Every industry has its moments of pause, brief and rare windows where the pace of change eases just enough for us to see the ...

Global network realignments in 2025 led to senior leadership elevations, cross-network role expansions, high-profile exits ...

When a jeans campaign becomes a culture war battleground, it forces us to step back and take a wider view of society.

Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

From AI creative and retail networks, to agentic commerce, many advertisers will climb to the top of mountains and look down. They will resign strategies to give up more control to technology in ...

WPP will handle creative and production for all brands apart from Neutrogena, and Publicis will lead media, commerce, ...

During 2025, Google began rolling out two of its most ambitious search engine initiatives: AI Overviews and AI Mode ...

Many in the ad industry in the UK, Australia and Asia will be saddened to hear of the passing of awarded creative John Bailey ...

The savvy, creative experts in the advertising industry understand the impact of key words in getting consumers’ attention.

The best Apple ads of 2025 run the gamut from emotional tributes and playful satire to a crazy "Severance" promo in NYC.