A sustainable business growth plan makes it possible for your business to expand and evolve without sacrificing long-term ...

Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible ...

In this digital world, where customers get everything from every corner, companies must innovate to be visible and find ways ...

Bequests and other legacy gifts are “the pot of gold at the end of the rainbow,” one expert says. Here are six ways to create ...

‘It’s all about starting to create ... between the marketing and sales teams, which often may entail rethinking the approach ...

Seth Godin explains the true meaning of strategy, how we often confuse it with tactics, and offers tips to develop a flexible ...

Consumer marketing aims to understand what customers want and need, and then create messages and experiences that speak to ...

There’s no need to identify all these metrics; identifying 20% of data that will drive 80% of the impact. Focus on 10 to 20 key dimensions (like industry or campaign name) and associated metrics (such ...