Good content marketing in 2025 means telling real stories and planning well. Using AI tools is a big part of making and ...

What should count as Canadian content (CanCon) in the era of streaming and generative AI (GenAI)? That’s the biggest unknown at the heart of the Canadian Radio-television and Telecommunications ...

You’ve probably heard the term UGC tossed around a lot lately. It stands for User-Generated Content, and no, it’s not just ...

"High-Impact Content Marketing" by Purna Virji is a must-read. It shows you how to make your content intentional, engaging, ...

Can you count the number of leads you’ve had in the last month on one hand? If so, you could probably benefit from some ...

Traditional keyword targeting misses the deeper context of user intent, leading to wasted spend. IntentGPT uses large ...

Roughly 300 million Americans use social media, and over half of American adults get some form of news update from these ...

As AI transforms marketing from a storytelling function into a real-time decision system, CMOs must stop managing campaigns ...

Change isn’t coming — it’s already here. In nearly every corner of business, and particularly in the legal industry, the pace ...

In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, ...

How is AI revolutionizing video marketing? In this article, we examine the ways AI is transforming content creation for businesses, with a particular focus on the future of video marketing and how AI ...