Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

Good content marketing in 2025 means telling real stories and planning well. Using AI tools is a big part of making and ...

What should count as Canadian content (CanCon) in the era of streaming and generative AI (GenAI)? That’s the biggest unknown at the heart of the Canadian Radio-television and Telecommunications ...

You’ve probably heard the term UGC tossed around a lot lately. It stands for User-Generated Content, and no, it’s not just ...

"High-Impact Content Marketing" by Purna Virji is a must-read. It shows you how to make your content intentional, engaging, ...

Traditional keyword targeting misses the deeper context of user intent, leading to wasted spend. IntentGPT uses large ...