You’ve probably heard the term UGC tossed around a lot lately. It stands for User-Generated Content, and no, it’s not just ...

Traditional keyword targeting misses the deeper context of user intent, leading to wasted spend. IntentGPT uses large ...

Leaders explore how AI influencers are shaping a new era of authentic and relatable marketing, and what this means for ...

Using pictures for authentic sustainability stories, bringing real corporate logos to fictional racing, it’s sale (and tariff ...

Participation isn’t a marketing trend; it’s hardwired into our neurochemistry and psychology. It satisfies core human needs ...

As of the end of December 2024, Objective held just under AUD 100 million in cash and cash equivalents and no debt. Objective’s business is also of exceptionally high-quality due to its government ...

It seems like everyone is focusing on meeting their protein goals more than ever, and food companies have noticed, adding ...

Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step. The post 6 marketing team silos you need to break down ...

Technologists and marketers have started to address one of its primary blind spots: the near-exclusion of medical journals from the HCP programmatic mix. Will doing so help the widely hailed — and ...

Market watchers say influencer agencies are falling for templated strategies and not category-wise adoption; creators call ...

Anjali Dutta unpacks CX in the AI age—on empathy, ethics, agentic AI, tool overload, and why empowered employees and real ...