LiveRamp envisions a future in which the end-to-end marketing cycle is managed almost entirely by agentic workflows.

Super Bowl LX is nearly here, with the Seattle Seahawks taking on the New England Patriots. While Bad Bunny will be the star of the halftime show, AI could be the star of the commercial breaks, much ...

The two companies have been publicly taking jabs at each other as they contend in the race to dominate AI.

Pepsi is making a statement with its upcoming Super Bowl ad by choosing human creativity over artificial intelligence, reported Adweek. The soda company's half-minute spot, titled "The Choice," will ...

Recognition honors leadership in building intelligence systems that preserve human agency and deliver measurable ...

The fiercest competition between the two AI developers, along with bigger companies like Google, is a race to win over ...

Sazerac, which also owns Fireball and Southern Comfort, is using the Super Bowl to promote its Svedka vodka brand. Svedka has used a robot character named Fembot in past marketing, and the robot ...

SLMG Beverages has commissioned what it calls South Asia’s largest Coca-Cola bottling plant in Bihar, marking one of the ...

Cindy Rose, who took over WPP in September, is seeking to turn company around after a period of declining sales and client ...

Advertising has always been about control: moulding a specific brand image to attract a certain demographic, planning a ...