Sustainable Marketing: How Brands Can Promote Eco-Friendly Practices
Sustainable marketing, when done effectively, not only helps the planet but can also boost a brand’s image and foster ...
'What, Like It's Hard?': This Brand-Builder Uses a Marketing Secret to Increase Voter Turnout. It's Working for 2 Million People — and Counting.
Mandana Dayani, co-founder of I Am a Voter, has been involved with "some version of activism" for as long as she can remember ...
Personal Branding Just Became the Future of Marketing, and It’s More Profitable Than You Think
Similarly, Marie Kondo built her personal brand around “KonMari,” a philosophy that emphasizes not just physical organization ...
Impacts2h
Why Every Brand Needs a Custom Mascot for Effective Marketing
What’s the secret to building a brand that sticks? It’s not just clever marketing or a flashy logo. It’s about making your brand memorable, and that’s exactly what custom mascots do. From animated ...
Why using a brand nickname in marketing is not a good idea
Researchers from Western University, Stockton University, and University of Massachusetts Amherst have published a new study ...
The Financial Express on MSN6h
Did Zepto go too far with personalised marketing?
Personalisation is like salt in your dal. A little enhances the flavour; too much ruins the dish. And when it comes to ...
From Meh To Memorable—How To Make Your Brand Unforgettable
Explore how experiential marketing creates memorable brand experiences that build loyalty and increase brand awareness.
Marketing Dive2d
How 5 brands use relationship marketing to create loyal customers
Strong customer relationships are table stakes. Marigold's brand rankings report highlights 200 brands across personalization, loyalty and omnichannel experiences.
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Transforming travel retail marketing: How E23 and Petal Ads are connecting brands with high-spending Chinese travelers
The global travel retail sector has gone through a significant transformation, driven by the evolving behaviours and preferences of consumers, particularly Chinese travelers known for their high ...
Why multicultural marketing should be the new normal for brands and consumers
When it comes to the economy, people are obsessed with the idea of normal. We like normal—traders like it when markets are ...
Adobe unveils new AI-powered app for marketing teams
“Delivering impactful global campaigns hinges on the ability to bring marketing and creative teams closer together, with ...
Evaluating Solo Brands’ Strategic Marketing Efforts and Brand Value Post-Snoop Dogg Campaign
In a report released on October 11, Brian McNamara from Canaccord Genuity maintained a Buy rating on Solo Brands Inc Class A (DTC – ...