In November 2024, it will be 10 years since Amazon announced its first voice-activated smart assistant Alexa. The name ... about products. Although customers can talk to Rufus, the AI assistant ...

If you’re familiar with AI chatbots such as ChatGPT or Gemini, Rufus is very much along the same lines. It’s trained on ...

The tentacles of AI hype have already wriggled ... they’re out today for around 100 kinds of products, including TVs, dog food, shoes, and face creams. Amazon says the guides already point ...

Amazon on Wednesday introduced the latest in a series of AI features and products aimed at consumers: AI shopping guides. The guides, arriving Thursday, will span over 100 product types on Amazon ...

You can try it on Amazon’s website and mobile app, though just in the U.S. for now, and see guides for more than 100 categories of products. The AI Shopping Guides start with a standard search ...

Amazon has a new shopping tool that uses AI to help customers quickly find products based on the specific features they need. AI-powered “Shopping Guides” are now rolling out in the US on ...

Across its entire business, Amazon is figuring out how to harness the power of AI to improve its products, launch new products, and unlock operational efficiencies – the sum of which is driving ...

Amazon is harvesting high ROI from GPUs, is improving productivity, and is likely to beat both topline and bottom-line ...

We recently made a list of Goldman Sachs’ Best Phase 2 AI Stocks: Top 24 High Conviction AI Stocks. In this piece, we will ...

"We did extensive research on the name Rufus from many marketplaces that Amazon operates ... answer questions about products. Although customers can talk to Rufus, the AI assistant does not ...

Amazon positions Rufus as ... and with an internet-sized catalog of products to be knowledgeable about. The obvious caveats of other generative AI-powered chatbots still apply, though.