If you’re familiar with AI chatbots such as ChatGPT or Gemini, Rufus is very much along the same lines. It’s trained on ...

Amazon is harvesting high ROI from GPUs, is improving productivity, and is likely to beat both topline and bottom-line ...

In November 2024, it will be 10 years since Amazon announced its first voice-activated smart assistant Alexa. The name ... about products. Although customers can talk to Rufus, the AI assistant ...

Amazon is rolling out Rufus, its generative AI-powered shopping assistant to Canada, finally. The expansion sees Rufus come ...

"We did extensive research on the name Rufus from many marketplaces that Amazon operates ... answer questions about products. Although customers can talk to Rufus, the AI assistant does not ...

Having years of technical know-how, staff with expertise, and billions of dollars available to invest doesn’t necessarily a ...

Amazon’s shopping-focused chatbot Rufus is launching throughout Europe, after coming to the US back in February. It starts rolling out today as a beta in Germany, France, Italy and Spain, after ...

In addition to its consumer-facing products, Amazon has integrated AI into its supply chain and logistics operations ... This information has been prepared by IG, a trading name of IG Australia Pty ...

According to Seth, the playbook to the game is understanding the rules and then deciding whether to play by them or redefine them: Are you racing to the bottom by competing solely on price, or are you ...

Amazon’s shopping-focused chatbot Rufus is launching throughout Europe, after coming to the US back in February. It starts rolling out today as a beta in Germany, France, Italy and Spain, after coming ...