There’s a marketing practice called Anchoring, where a mediocre product is offered at a similar price to the one the manufacturer actually wants to sell. Sure, you can buy the base model but the next ...

Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen ...

The notification in question appeared as a live activity banner on the user’s iPhone which said, “Claim your Super offer!” ...

8x zoom is a new feature exclusive to the ‌iPhone 17 Pro‌ and the ‌iPhone 17 Pro‌ Max, released in September of last year.

Apple's latest ad for the iPhone 15 models focuses on the device's storage, highlighting the 128GB of available storage space for the entry-level device. The ad features a man looking through his ...

In this advert, there’s a family reunion setting where an iMessage notification appears on an iPhone 15. While the phone’s owner is away from it, members of their family try to unlock the phone using ...

Apple is out with its latest ad for iPhone 15 highlighting the power of Precision Finding. A fun twist with this commercial is a Star Wars Day theme where the main character heads to a convention and ...

After half a decade of the iPhone Pro's current design for the back camera, Apple is expected to revamp it with a camera bar look. So far, rumors reveal that this change is coming to the iPhone 17 Air ...

Apple latest commercial takes a subtle shot at Google as the two tech giants battle over become iPhone users' web browser of choice. Credit: Jakub Porzycki/NurPhoto via Getty Images Apple dropped a ...

The 6.1-inch iPhone that’s expected to be unveiled next week has the potential to become Apple’s top seller. Advertising will play a big part of making it so, and a clever graphic artist went ahead ...

Apple debuted three new ads over the weekend: two of them for the new iPhone 7, and one for the Apple Watch Series 2. Highlighting the new waterproofing features of all the devices, along with the low ...

Nathan is a tech journalist from Canada who spends too much money on gadgets. You can find his work on Android Police, Digital Trends, iMore, Mobile Syrup and ZDNET. Nathan studied journalism at ...