Psychology Today19h
Does the 'Generation Effect' in Advertising Still Work?
Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...
9to5google4h
YouTube Premium’s early adopter (grandfathered) price is going away
The early adopter (grandfathered) price for what’s now YouTube Premium is going away. Beginning in 2023, Google started ...
Audi ditches its 4-ringed logo, L’eggs gets a leg up, and ‘Nosferatu’ is a perfume now
The news: Audi has just launched a new EV brand in China, and the company is making a bold branding move to set the vehicles ...
Audi scraps its logo in bold new EV brand
After months of rumous, Audi has unveiled a new EV range in China, sporting, instead of the rings (arguably one of the best ...
CIRO Announces New Proficiency Model Partnership with Fitch Learning
The Canadian Investment Regulatory Organization (CIRO) has named Fitch Learning as its new service provider, partnering to assist CIRO's move towards an assessment-centric proficiency model for ...
West Columbia has ‘Head West.’ Columbia was ‘Famously Hot.’ Lexington seeks own identity
Lacking a catchphrase or a signature event like Irmo’s Okra Strut and Pelion’s Peanut Party, Lexington is seeking a marketing firm to help tell its story.