Apple had plenty of ups and downs before emerging as one of the leading names in consumer technology. It's hard to imagine modern smartphones or computers without the influence of Apple, and a large ...

Super Bowl LX is just around the corner, and that means companies will be spending big bucks to make sure their brand is the star during breaks in the action. There have been some iconic Super Bowl ...

Even though Chevrolet is one of the most recognizable brands on the planet, and has been providing vehicles to the public for well over a century, it still needs to advertise its products regularly to ...

Peanut butter is often viewed as a wholesome, protein-packed snack—but not all jars are created equal. While natural peanut butter can be a nutritious option, many commercial brands are loaded with ...

Springer Nature is a signatory of the San Francisco Declaration on Research Assessment (DORA). Because small numbers of highly cited articles can have outsized influence on certain citation measures ...