In an era of abundant data and AI-powered optimisation, marketing has become more precise, but also more predictable. As brands double down on rational decision-making, they risk converging on the ...

A new generation of dating apps are leaning into the idea that being fit and exercising can lead to finding love – a concept that isn’t necessarily new but is getting a 21st-century makeover that has ...

AI is likely to dominate conversation at next week’s Cannes Lions International Festival of Creativity, but a new study suggests CMOs should prioritise the bigger picture of how their organisations ...

Hygiene brand Savlon renewed the importance of handwashing amongst a post-pandemic audience in India. Hygiene brand Savlon renewed the importance of handwashing amongst a post-pandemic audience in ...

An overview of the latest WARC global ad spend forecasts figures. An overview of the latest WARC global ad spend forecasts figures.

Highlighting trends among the campaigns entered into the 2026 Creative Effectiveness Lions.

This study explores the scale, timeline and implications of agentic AI for brands, agencies and the wider marketing ecosystem.

Global DOOH spend is growing at a healthy pace – up 15.0% in 2024 and forecast to rise 14.9% this year, reaching $17.6bn. DOOH spend in 2025 is forecast to total $3.2bn, equivalent to 36.1% of total ...

Diageo India, a beverage company, aimed to position itself as a top workplace in the Consumer Packaged Goods (CPG) sector by effectively communicating its Employee Value Proposition (EVP) to attract ...

Roche, a pharmaceutical company, launched an initiative throughout Europe to cultivate an informed dialogue about the future of healthcare and ensure equal access to healthcare for all. Roche, a ...

WARC’s Cathy Taylor is joined by Gonca Bubani and Melinda Gladnick to discuss how cross-media effects can amplify overall effectiveness. WARC’s Cathy Taylor is joined by Gonca Bubani and Melinda ...

Saudia Airlines, an airline company, launched ProtecTasbih, a unique sanitising prayer bead product, to enhance brand love and innovation equity among pilgrims travelling to Saudi Arabia. Saudia ...