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In a high-vis vest and armed only with a hex key, the graffiti artist has been hacking billboards and bus stop ads in their ...
Taylor Swift just got engaged to Travis Kelce. Similarly, should your brand engage with this trending topic? Kantar’s Jane ...
The fashion brand is paying homage to the tennis great, who has been a brand ambassador for eight years, with a new capsule ...
For 20 years, he has urged CMOs to stop thinking about advertising in the traditional sense. Now, they’re listening.
From AI-powered cocktail pairings to poop-tracking algorithms, The Drum Awards for Marketing winners show how a single data ...
As the industry moves away from third-party cookies, Nigel Foote of IPG Mediabrands explains how to extract the greatest ...
Of the several op-eds we received about Serena Williams’s GLP-1 endorsement, this one from a senior comms professional who ...
As The Drum Awards Festival highlights the power of strategic storytelling, we speak with juror Lina Carlos de Vergara about ...
As part of our Data for Drummies guide, this week’s edition of Agency Advice asks the industry’s infoheads what it really ...
The legacy acne-care brand bets on humor, drama clubs and user-generated content to reconnect with Gen Z at back-to-school ...
As AI continues to dominate audience attention, The Drum polled its membership for their tips on getting noticed by the new ...
Once an entry-level function, social media now commands executive-level pay. Duolingo’s hotly talked-about job opening shows ...
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