As the organic reach of brand content on social media declines and audiences become increasingly skeptical of polished ...

Ykone Group, the parent company of Bold Management talent agency, has acquired a majority stake in The Digital Prototype (TDP ...

The French Syndicate of Independent and Professional Audio Producers (PIA) is calling for urgent government action to support ...

A consortium that includes Oracle Corp, Blackstone Inc, and venture capital firm Andreessen Horowitz has been identified as ...

Italy’s influencer marketing sector, valued at $459.64 million in 2024, is expected to reach $540.75 million in 2025 and ...

Caspar Lee’s journey from YouTube sensation to venture capitalist reads like a Silicon Valley playbook, creator economy ...

Beauty brands continue to leverage TikTok Shop as a major sales channel, with Tarte Cosmetics maintaining its position as the ...

The Node has established itself in influencer marketing by tackling the 60% commission rates and lack of transparency that ...

Logitech G-owned live streaming software platform Streamlabs introduces “Streamlabs Sponsorships,” a new platform that ...

X plans to introduce a new advertising pricing structure that will charge marketers based on the vertical size of their ...

Meta’s Instagram has introduced a significant update to its music sharing capabilities. Users can now listen to audio ...

Audience Monetize has released the “Creator Economy Map,” a visual framework illustrating how the entire creator economy ...