Download our free guide to becoming a commercial B2B marketer. Learn the skills, strategies, and competencies you need to ...

Discover how AI is transforming B2B marketing recruitment: boosting sourcing and reducing bias. But human judgment remains ...

With two detailed case studies that illustrate GTM best practices in action, including how Phi Partners unlocked £6m (approx.

Two decades ago, the pathway to product knowledge invariably led through direct interactions with sales teams. Sales representatives held the keys to information, controlling the flow of product ...

The Institute of Direct Marketing (IDM) has presented a new brand identity. This is part of a two-year change programme the association is undertaking. The move comes as the association aims to ...

Discover how AI-powered social selling boosts engagement, personalizes outreach and aligns sales with the modern buyer’s ...

This report is designed to highlight the breakthrough trends that are shaping the future ofB2B marketing. In the long history of the B2B Marketing Awards, these insights have beenburied in the ...

So what about high-value B2B products? We know that a B2B purchase is more complex than a B2C one. The time-to-purchase tends to be much slower and there are usually multiple decision-makers involved.

You might be wondering what type of channels to focus on. Before we address how to decide, we recommend exploring the plethora of channels available by doing competitor research and looking into B2B ...

Fostering a truly inclusive business means creating an environment where every individual feels valued, safe, and heard. Hannah Stringer, Marketing Director at Moneypenny, emphasizes the importance of ...

What is branding in B2B marketing? In the words of Darren Coleman, our Brand Expert in Propolis – our global community for B2B marketers: “A brand isn’t just a logo, name or other visual cue for the ...

Today’s buyers are informed and empowered, often making up to 81% of their purchasing decision before ever engaging with a salesperson. This monumental shift isn’t just about the availability of ...