The first animated Transformers movie in close to four decades, Transformers One, from Paramount and Hasbro Entertainment grossed $3.36M from Wednesday fan shows (7PM) and Thursday previews (5PM). That figure beats out a slew of family movie previews including that of Paramount’s IF ($1.

We’re halfway through September, and while “Beetlejuice Beetlejuice” has been the big winner of the month so far, we have a new potential fall blockbuster this weekend. Read on for Gold Derby’s box office preview.

There’s more than meets the eye at the box office this weekend. Paramount and Hasbro Entertainment’s “Transformers One,” the franchise’s first fully animated film since 1986, has made $3.36 million in Thursday previews at the box office.

Refresh for more… Paramount Animation and Hasbro Entertainment ‘s Transformers One, the first animated Transformers movie in close to forty years, looks to liven up the mid-September box office with a domestic start in the low $30Ms with potential for upside.

Paramount Animation and Hasbro Entertainment's latest animated venture, TRANSFORMERS ONE, is projected to kick off in the

The live-action/CGI series started by Michael Bay in 2007 grossed $5.2 billion worldwide, with two installments topping $1 billion. "Transformers One," which pivots the long-running franchise to animation,

Analysts say Paramount's animated origin story Transformers One could drive to the top of the box office with a $30M+ launch.