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Sometimes a company already has a product but may not yet ... "Market Segmentation: Marketing, Bertrand C. Liang MD, PHD, MBA, in The Pragmatic MBA for Scientific and Technical Executives, 2013." ...

Social responsibility in marketing can drive consumers toward products and services, enhancing a company's brand as well as benefiting others.

This article is the second in a series of point-counterpoint articles that aim to reconcile an agency's idealistic view of business with the corporate insider's pragmatic ... and marketing, and hot ...

So we expect that consumers will continue to be more price-conscious and pragmatic in their spending decisions ... Christie ...

Vasilii has an impressive experience in digital marketing, both as a founder and as a strategic partner. He played a key role ...

If you're looking to build a career in branding, advertising, product development, digital or international marketing, a Rutgers MBA concentration in Marketing gives you the solid foundation you need ...

iGaming content supplier Pragmatic Play will showcase its multi-vertical product offering at the SBC Summit Latinoamérica, ...

Brewing company Heineken similarly faced backlash from all sides of the political arena with its purpose-driven foray into sustainability marketing ... to its core beer products.

Solopreneurs are rewriting the rules of entrepreneurship and in doing so are challenging everything we thought we knew about ...

From launching new products to reinvigorating old brands, marketing is a critical aspect of business. Marketing shows consumers a product or service, explains how it fulfills their needs and desires, ...

Emotional branding is a powerful marketing tool that allows companies to establish ... Brand love is a strong emotional connection consumers have with a brand. It is a product of service satisfaction ...