The German grocery chain wants to focus on fresh offerings and expand in three core U.S. markets, its top stateside executive said.

The 15 tonne, 20 metre long Freeway Cola truck will be setting off on a tour of Great Britain from November 14, heading to ...

Lidl has unveiled its own Christmas truck and it will start its tour of Britain in Dundee. The vehicle – promoting the German ...

Lidl has unveiled its very own Christmas cola truck for its 'Freeway On The Freeway' tour that will be hitting the road for ...

Lidl will also be handing out its delicious festive food at the pop-up wonderland. "Visitors can step inside a life-size present box, ringing a bell for a surprise season’s treatings, or try ...

Find out where the first-ever Lidl Christmas cola truck tour will be stopping throughout November 2024 in the UK - all dates and locations.

In a new Christmas ad, Lidl has unveiled its very own Christmas cola truck, which is set to tour 9 cities across Great ...

Lidl has unveiled its very own Christmas cola truck, set to tour Great Britain from November 14 to December 1 for the first time ever.

Lidl has unveiled its new Freeway cola Christmas truck - and it will be visiting Hampshire. The Freeway cola truck is a ...

More than 2,000 present boxes are held inside the truck, full of Lidl’s famed Middle Aisle items, ready to be handed out to its first visitors at each stop (on a first-come, first-served basis). 1 in ...

A FESTIVE truck packed full of a fizzy favourite is heading for Scotland – from the cheeky team at budget brand Lidl. Taking a leaf out of Coca-Cola’s book, the supermarket has unveiled its ...

For the first time ever, supermarket giant Lidl have unveiled a festive Christmas truck for it’s own-brand cola drink, Freeway.