Comcast and other TV streamers are now chasing YouTube’s ad dollars instead of the other way around
TV providers and streamers' real competition isn't each other, it's social video. Or at least that's what the president of ...
Comcast to launch Universal Ads in bid to win smaller advertisers over from tech
Comcast plans to launch Universal Ads, a platform meant to attract advertisers of all sizes and grab back ad dollars from ...
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Universal Ads Gets A Big Spotlight At CES Show
When it comes to media and technology, CNBC reporter Julia Boorstin has emerged as a key voice to the general public. On ...
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Comcast Partners With Major TV Players To Launch Universal Ads
New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously ...
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CES 2025: Programmatic advertising expands across premium video, live events and streaming
At CES 2025, Comcast announced Universal Ads, a platform connecting major media companies to streamline premium video ...
NBCU’s Ad Sales Chief Previews CES Reveal: Peacock’s AI-Driven Ad Products and More
Mark Marshall is in Las Vegas to unveil a suite of new products, and tout a jam-packed lineup of tentpole events coming to ...
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Why CTV Wants To Go Small; Google Display & Video – & Streaming?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CES SMB CTV Amid CES announcements about the ...
TV Technology1d
NBCU Kicks Off Road to Network’s 100th Anniversary With New Ad Capabilities, Data
At CES, company unveils new capabilities for engagement and customization along with data showing the power of TV advertising ...
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Universal Electronics Showcases QuickSet 7 with Better Smart Home Ad Placement
Universal Electronics Inc. (UEI) is set to present advancements in its QuickSet 7 SDK Release and QuickSet Cloud services at the International Consumer Electronics Show (CES) in Las Vegas this coming ...