New platforms emerge, trends skyrocket and yesterday’s winning strategy becomes today’s outdated approach. With the constant ...

Annual State of Play report expands on Data Hub findings, dives deep into Amazon Prime Video, Apple TV+, Disney+, Netflix and ...

Seamlessly integrate first- and third-party audiences into your media plans and measurement strategies with Nielsen Advanced ...

NEW YORK – November 6, 2024 – An estimated 42.3 million viewers watched coverage of the 2024 U.S. presidential election across 18 TV networks on Tuesday, November 5, according to Nielsen.

New York – November 1, 2024 – The Media Rating Council (MRC) today approved the integration of first-party live streaming data into Nielsen’s accredited National Television service and renewed ...

Amazon Prime Video exhibits the highest monthly growth among streaming platforms, boosted by NFL Thursday Night Football and The Rings of Power. Disney+ notches platform-best 2.5% of TV in September.

The evolution of television over the past few years has been exhilarating for viewers who now have infinite content at their fingertips and the freedom to watch it all on their own schedule. But it’s ...

The American media day starts early, ends late and involves a lot of choice in what to watch, listen to and read. Audio accounts for nearly 20% of daily time; in Q3 2024 that translated to 3 hours and ...

In an increasingly complex consumer environment, having access to comprehensive, accurate, and timely data can be the difference between successful strategies and missed opportunities. Nielsen ...