When people read copy on a computer screen, especially if they are browsing the web, they tend to skim rather than read more carefully, line for line and word for word, as they might if reading a ...

The proliferation of screens has made web writing tips relevant in pretty much all media. As such, we have put together Marketing and Communications Writing Best Practices that serve as a guide for ...

Web users are task oriented and in a hurry. They scan rather than read. Therefore, the best strategy for writing web content is to make it scanable. Most of what follows is based on this premise. A ...