In an era where technology increasingly affects our daily lives, virtual try-ons have emerged as a compelling innovation in consumer psychology. From clothing and accessories to makeup and eyewear, ...

TikTok is adding staff with expertise in AI to build tech for its e-commerce platform. The company is hiring to potentially build tools for virtual try-ons and other solutions. TikTok is leaning into ...

The eyewear industry is seeing a new shift in consumer behavior. Shopping for glasses is no longer limited to in-person stores, and online purchases have risen. A report by SkyQuest found that 12.4 ...

Augmented Reality, or AR, is a tech that overlays digital information onto the real world, and has begun shaping the beauty industry in a big way. The new tech trend enables virtual make-up try-ons, ...

Beauty brands were some of the first players to dabble in augmented reality (AR) years ago, quickly ramping up investments to embrace the technology and let consumers digitally sample products. Now, ...

Snap wants to light up shopping on Snapchat, especially for fashion, and it just took a big step forward. The social media platform kicked off its Partner Summit on Thursday by dropping a load of ...

Johnson & Johnson is giving consumers in China a way to virtually test colored contact lenses with augmented reality (AR). The company is working with AR technology company Perfect Corp. to offer the ...

Fashion shopping used to be about congested fitting rooms, estimating sizes, and disappointing returns. Now, fast forward to 2025, and the shopping experience has become digital—and intelligent. The ...

Fashion brands entered this Black Friday seeing green not just because of sales but because they’re offering more sustainable products than ever before. From carbon-neutral T-shirts to sustainable ...

Estée Lauder, Sephora, bareMinerals, Neutrogena, NYX Professional Makeup, YSL Beauté, Lancôme and Urban Decay from L'Oréal are the first beauty brands to sell products that people can buy after trying ...