He expects full year sales for the overall toy industry to be down in the double-digits and says he is baffled when he hears major companies telling investors they expect to be flat for the year.

Toy companies including Mattel and the Lego Group have taken note of these customers known in the industry as “kidults” and increasingly are making toys with them in mind. Mattel has tapped ...

Toy companies including Mattel, the Lego Group, Hasbro and MGA Entertainment have taken note of the rise of these customers known in the industry as “kidults” and increasingly are making toys ...

Narrator: While some of these companies' futures remain unclear ... a single store in 1948 and grew to become the first big box toy store. Its growth coincided with the rise of iconic toys ...

The Toy Association plans to honor seven innovators next year through induction to The Toy Industry Hall of Fame.

The parent company of Tonka and Fisher Price Classics has exited Chapter 11 bankruptcy. Basic Fun Inc. has announced it has ...

Many households consider toy boxes as essential items, offering a specific place for children to keep their toys. Their functionality extends beyond merely promoting a neat environment ...

Let’s tear apart the details of their new toy as documented by the fine folks at TechCrunch ... and I was like five years ...

Chick-fil-A’s Khalilah Cooper, vice president of brand strategy, advertising, and media, recently told Fast Company that the ...

Jeremy Hart played with Hot Wheels as a kid, but he eventually grew out of them, tucking the miniature cars away in a toolbox.