The Whopper was invented in 1957 by James McLamore (if lofty words like ‘invented’ can be applied to the concept of ‘make ...

To most people, the word 'logo' has very modern associations. It makes us think of things like the golden arches, or the word 'Coca-Cola' in a florid script, or a chrome apple with a concentric bite ...

We run through the most iconic logos and marks ever to be associated with the House of Mouse.

Tracing the roots of an automotive manufacturer back to its genesis sometimes requires separating marketing spin from historical fact. Having a long-lived brand with an impressive history is one of ...

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In the automotive arena, there are several ways a manufacturer can set themselves apart from competitors. As obvious as it may seem, a distinctive logo is arguably one of the best ways to do just that ...

According to some scholars, the origin of the Ferrari logo dates back to 1692, when identical patterns were discovered on a military banner for the Duke of Savoy. Ferrari, however, has its unique ...

Clark’s original wooden pony logo. Fifty-some years later, we’ve seen a bunch of evolutions to this particular equine, which is always galloping west (left). According to Lee Iacocca, “The Mustang is ...

The Mercedes-Benz logo is an iconic emblem, not only in the context of automotive history, but history . In 2021, the Mercedes three-pointed star reached the 100-year anniversary from when its design ...

From its very first model, the McLaren M1A, to one of its latest releases, the McLaren 750S, McLaren has evolved significantly over the course of more than 60 years as a car brand. Over this time, the ...