MEXICO CITY — In order to gain ground in the U.S., NBC U-owned Telemundo is challenging Mexican media rival Televisa abroad. Televisa’s telenovelas on Univision routinely beat Telemundo in the ratings ...
Telemundo plans to conclude agreements with seven marketers in which each would use various brand integrations in a telenovela the network will air essentially commercial-free. The Spanish-language ...
Weeks after naming a new head of ad sales at its flagship network, NBC Universal has a new chief for its entertainment cable properties. Steve Mandala, a veteran at NBCU's Telemundo, takes oversight ...
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