Fans of the iconic diet soda Tab are rallying to bring it back, five years after Atlanta-based Coca-Cola discontinued the beverage. A group of loyal Tab enthusiasts has launched a campaign to revive ...

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

When The Coca-Cola Company announced the return of its retro flavor Diet Coke Lime, the Save Tab Soda Committee and fans across the country found themselves asking the same question: What about Tab?

When Coca-Cola makes a decision to cut a flavor, the company knows it will face backlash. Back in 2020, when the company made the decision to kill its original diet soda, TaB, Coca-Cola likely ...

The Atlanta resident has just one 12-pack left of Tab — a diet soda that Coca-Cola canceled five years ago. Even so, during a November interview at her home, Boyter gleefully popped the top on a can.

Call it coke, call it pop, call it soda. Whatever you call it, soft drinks are a staple of the American diet that are here to stay. Though the first American soda brand was an invigorating ginger ale ...

The FINANCIAL — The Coca-Cola Company will retire select underperforming products by Dec. 31 – including TaB diet soda and ZICO coconut water in the United States – as part of a global portfolio ...

It's linked to Type 2 diabetes, cancer, and more—but the health effects aren't clear cut, according to experts.

Jenny Boyter’s stash is dwindling. The Atlanta resident has just one 12-pack left of Tab — a diet soda that Coca-Cola canceled five years ago. Even so, during a November interview at her home, Boyter ...