Complete with AR integration, ‘Wait’ll You See This’ is meant to spark conversations around the ‘best known, least understood’ social app. When former Wieden+Kennedy executive Colleen DeCourcy joined ...
Snapchat has built a significant, massive global audience. The demographics are also interesting. It skews young and surprisingly female.
Snapchat is introducing Sponsored AI Lenses, a new ad format that lets brands engage with consumers in an immersive way. While Snapchat has offered brands the opportunity to pay for sponsored lenses ...
Advertisers to Benefit from New Safeguards and Added Transparency for Snapchat Campaigns NEW YORK, March 26, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement ...
Which actually drives more sales activity on Snapchat, brand campaigns or direct response (DR) campaigns? A new report issued by the social media company -- based on insights from TransUnion and ...
Where should companies feature their branded video content? While YouTube might seem like the logical first destination, more consumers watch branded videos on Facebook, Instagram Stories, and ...
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