A TikToker has revealed that insurance plans can cover, perhaps surprisingly, the expense of your favorite skin care and beauty products at Sephora. In the clip posted on TikTok, Dianis — who goes by ...

Allow us to describe what we at Byrdie HQ describe as a “Sephora black hole.” You’re going about your business, catching up on your daily beauty reading, and find a product that catches your attention ...

A perfume hack is going viral, but it's also causing confusion. The social-media post claimed Macy's would refill empty fragrance bottles for $27. Macy's and Sephora employees clarified each company's ...

If you’re a beauty aficionado, it’s only natural to want to hoard all of the creamy eyeliners, blemish-busting serums, and glossy lip stains that garner cult status or five-star reviews. For many, you ...

The six-second clip was uploaded by TikTok user Nicole Tran (@iown9cats) as she unveiled a sign that read “Designer Fragrances” at Costco. The content creator shared how Sephora charges “full price” ...

It’s definitely not normal to get a one-on-one breakdown of one of the most prominent store locations in the U.S., then head upstairs into the secret glam-meets-content space, where makeup master ...

Until 11:59 PDT Saturday night, Sephora is having a Beauty Insider Appreciation Event where you can earn up to four times as many points as usual on all purchases. One of the ways I try a lot of ...

When it comes to Sephora shopping, beauty fans everywhere aspire to reach the coveted VIB tier of the store's Beauty Insider Program. Racking up those purchase points takes work, and while a recent ...

A Sephora shopper was praised for her well-time usage of a specific tester product in a viral TikTok that’s accrued over 4.2 million views as of Sunday. Sarah (@sarahhjane) explained that she ...

For many, Sephora is a beauty wonderland that can make even a non-makeup wearer feel the urge to buy the brightest lipstick in stock. The store, which is owned by LVMH (Moët Hennessy Louis Vuitton), ...