When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

The Retail Customer Experience Index offers a detailed evaluation of how leading retailers are adapting to meet evolving customer expectations in today’s increasingly digital shopping environment.

In this article, we’ll examine these four retail engagement shifts and share how leading retailers are adapting their ...

Retail media growth. Retail media has grown into a $128 billion industry, expected to surpass TV advertising. Customer experience impact. Irrelevant ads clutter ecommerce pages, which decreases ...

The implementation of AI tools has increased across the retail sector in 2025 with 64 per cent of respondents to KPMG’s 2025 ...

Retail is one of the largest sectors in the world, with a retail sales forecast of $30.3 trillion in 2023. In a market so large and competitive, businesses compete to stand out to deliver bigger and ...

Apple, Design within Reach, Haier, Kay Jewelers, Pottery Barn, Room&Board, Wayfair, West Elm and Zegna all received the highest designation of an overall customer experience leader in the recently ...

Today’s consumers expect natural, seamless, and personalized experiences across every touch point. To meet these expectations and thrive in a competitive landscape, retailers need to embrace modern ...

Charisma Glassman is Senior Partner & Global Head of Retail Advisory at Genpact, helping global brands transform the end-to-end value chain. In today’s retail environment, consumers expect more than ...

In "Personalized: Customer Strategy in the Age of AI," Mark Abraham and David Edelman emphasize that in today’s hyper-competitive landscape, delivering a seamless, tailored customer experience is ...

A survey from Ericsson is warning that problems with retail networks and connectivity in general are posing a danger to ongoing profitability. In its Sector in focus: Connecting retail report, ...

MCE Adds Ex-T-Mobile Executive Aleeta Willcuts to its Advisory Board to Help Redefine Telco Retail-Digital Customer Experience in U.S. With several successful retail and sales projects during her ...