Many marketers say they value that printed marketing materials such as brochures enable them to provide a physical copy of information, but they also say they worry that people simply throw those ...

Appearance is reality in marketing, and you have to look as ... books at a local bookstore and educate yourself. All your printed materials should follow fundamental design principles: Be sure ...

In today’s digital age, businesses often overlook the value of traditional marketing methods, particularly when it comes to ...

However, some Web font kits do not include a corresponding desktop-use font. That can present a problem when you convert your Web look to print marketing materials. Moreover, many marketers who are ...

“We know it’s important to offer our clients the best tools possible to enhance their printed marketing material and help them stand out from their competitors,” says Bob Anderson, President ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...