Like Mr. Peanut, the Kool-Aid Man and Tony the Tiger, the Pillsbury Doughboy is one of the most legendary food mascots of all time. And for good reason! He’s absolutely adorable, he’s soft and doughy, ...

Keeping a 60-year-old mascot relevant is no small feat, but Pillsbury has done it with flair – proving that nostalgia, when handled right, can feel fresh. In celebrating the Doughboy’s enduring charm, ...

Pillsbury's new agency partner GS&P is going big with the Pillsbury Doughboy. The food company is promoting its new crescent rolls, biscuits and cinnamon rolls, which bake bigger. To highlight the new ...

Pillsbury is giving fans the sweetest suite experience this holiday season–and we mean that literally. It's a big year for the brand and its lovable little mascot, the Doughboy, both of which turn 60 ...