Peter McGraw, Ph.D., is a behavioral economist, a professor of marketing and psychology at the University of Colorado’s Leeds School of Business, and a bachelor who is turning his attention to the ...

Humor has long been seen as a “soft skill,” useful for easing awkward Zoom moments or sharing a laugh with colleagues. But CU Boulder researchers Tony Kong and Peter McGraw argue it’s far more than ...

Political humor can amuse, provoke or even spark outrage, as seen in Jimmy Kimmel’s recent suspension. CU Boulder Today spoke with Peter McGraw, director of the Humor Research Lab (HuRL) and a ...

Peter McGraw is professor of Marketing and Psychology, University of Colorado Boulder; Adam Barsky is associate professor of Management, The University of Melbourne; and Caleb Warren is professor of ...

It wasn’t long after former Westword staffer Joel Warner wrote about “Humor Professor” Peter McGraw (“The Nutty Professor,” August 26, 2010) that Warner went out for a pack of cigarettes and never ...