Discover the influence that Coca-Cola and Pepsi have over the global non-alcoholic beverage market and which company controls ...

When you walk into a convenience store, what used to be refrigerators filled with soda now offer energy drinks, iced coffee, ...

Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their favorite ...

Two beverage giants battle over dividends, cash flow, and growth. Which income stock comes out on top for investors?

Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell bottles ...

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes ...

Pepsi has for decades taken pokes at rival Coke in an endless array of commercials, but this time, the youth-skewing cola company really means business. In a new ad slated to air during Super Bowl LX ...

An automated system pulls from more than 12,000 products, including national brands such as Tide and Pepperidge Farm, according to Axios. The Whole Foods location houses a robotic fulfillment center ...