Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their favorite ...

Pepsi is attempting to upstage rival Coca-Cola on its big day -- in its hometown, no less. PepsiCo is bringing The Pepsi Challenge to Atlanta for “National Have a Coke Day” on May 8. The challenge is ...

Discover the influence that Coca-Cola and Pepsi have over the global non-alcoholic beverage market and which company controls ...

PepsiCo announced this morning that it is extending The Pepsi Challenge into 2026, as it claims Pepsi Zero Sugar defeated Coke Zero. The team dropped a ton of new info about the results of the Taste ...

Pepsi is bringing back its legendary Pepsi Challenge marketing campaign. The soda powerhouse is traveling the country making pit stops and inviting cola drinkers to sample Pepsi Zero Sugar and ...

GRRN plans event in support of Senate Bill 2220, which mandates an 80 percent recovery rate for the beverage industry. The GrassRoots Recycling Network (GRRN), Athens, Ga., takes its efforts in ...

Pepsi turns back the clock in the brand's latest Super Bowl 60 commercial teaser, unveiling a creative marketing theme that has been considered one of the most memorable in advertising lore. The ...

CINCINNATI — Perhaps one of the most nostalgic ad campaigns stretching back to the 1970s, The Pepsi Challenge is still alive and well and coming to Cincinnati. Whether they know how much their company ...

If you’ve ever heard someone order a Coke and get asked, “Is Pepsi okay?” you know the answer is probably "no," even if they say "yes" to be polite. For some people, that question lands like a minor ...